1000
- Testing Your Story
- Small Organizations
- Small Markets
10000
- Single City
- Big Story
- Greater Reach
100000
- Multiple cities
- Bigger story
- Greater reach
1000000
- Nationwide Story
- Multiple focus cities
- Cable TV sized audiene
REACH
- 1K TO 10K people
REACH
- 10k to 100k people
REACH
- 100k to 1M people
REACH
- 1M to 10M people
- LOWER THAN CABLE TV ADS
Research supporting the need for a new era in brand communications: Hero Stories
* Havas Media Group 2015 – Havas’ Meaningful Brands study
** Research by Edelman 2017
















