

1000

- Testing Your Story
- Small Organizations
- Small Markets


10000

- Single City
- Big Story
- Greater Reach


100000

- Multiple cities
- Bigger story
- Greater reach


1000000

- Nationwide Story
- Multiple focus cities
- Cable TV sized audiene

REACH
- 1K TO 10K people

REACH
- 10k to 100k people

REACH
- 100k to 1M people

REACH
- 1M to 10M people


- LOWER THAN CABLE TV ADS


Research supporting the need for a new era in brand communications: Hero Stories


* Havas Media Group 2015 – Havas’ Meaningful Brands study
** Research by Edelman 2017